1. Google Analytics
Google Analytics is a powerful web analytics service that can be used to track website traffic, user behavior, and other key metrics. While it’s not specifically designed for video games, it can still provide valuable insights into player behavior.
For example, developers can use Google Analytics to track how long players spend on different parts of the game, which levels are most popular, and which features are being used most frequently. One case study that highlights the effectiveness of Google Analytics is the story of “Angry Birds.” The creators of Angry Birds used Google Analytics to track player behavior, including how long players spent on each level and which levels were most popular. This data helped them make improvements to the game, such as adding new levels and features that were more engaging for players.
2. Kissmetrics
Kissmetrics is a customer analytics platform that can be used to track user behavior across multiple channels, including social media, email, and mobile apps. It’s especially useful for video game developers because it allows them to track player behavior within the game, such as how long players spend on each level, which features are being used most frequently, and which levels are most popular.
One case study that highlights the effectiveness of Kissmetrics is the story of “Pokémon GO.” The creators of Pokémon GO used Kissmetrics to track player behavior within the game, including how long players spent on each level and which features were being used most frequently. This data helped them make improvements to the game, such as adding new features that were more engaging for players.
3. Mixpanel
Mixpanel is a customer analytics platform that can be used to track user behavior across multiple channels, including web, mobile, and social media. It’s especially useful for video game developers because it allows them to track player behavior within the game, such as how long players spend on each level, which features are being used most frequently, and which levels are most popular.
One case study that highlights the effectiveness of Mixpanel is the story of “Clash Royale.” The creators of Clash Royale used Mixpanel to track player behavior within the game, including how long players spent on each level and which features were being used most frequently. This data helped them make improvements to the game, such as adding new features that were more engaging for players.
4. Amplitude
Amplitude is a customer analytics platform that can be used to track user behavior across multiple channels, including web, mobile, and social media. It’s especially useful for video game developers because it allows them to track player behavior within the game, such as how long players spend on each level, which features are being used most frequently, and which levels are most popular.
One case study that highlights the effectiveness of Amplitude is the story of “Candy Crush.” The creators of Candy Crush used Amplitude to track player behavior within the game, including how long players spent on each level and which features were being used most frequently. This data helped them make improvements to the game, such as adding new levels and features that were more engaging for players.
5. Figma
Figma is a customer analytics platform that can be used to track user behavior across multiple channels, including web, mobile, and social media.